Our Team

Colin G. Miller

CEO

Previously: Bioclinica, Bona Fide Ltd, Syntex Research, Proctor & Gamble Pharmaceuticals

Ph.D, Fellow of the Institute of Clinical Research, Chartered Scientist

Elliot Miller

Managing Partner

 

Elliot is passionate about growing businesses through aggressive digital marketing tactics, and currently pursues this passion as Partner and Chief Marketer at Bracken Marketing. His previous roles have included small startups, major b2b tech players, and project managing across VC portfolios.

When asked about how and why his career brought him to joining the Bracken founding team he states: “The high-tech industry I once worked in became overcrowded. But now is the perfect time to apply the marketing strategies developed in this sector to digital health, pharma services, and eclinical teams. I find these teams have more opportunity than any other industry to use thoughtful marketing for differentiating from competitors, disrupting large yet slow competitors, capturing market share, and growing revenue.”

Ben Mitchell

VP of Operations

Ben is our resident advertiser, reporting guru, and growth specialist. Previously, he worked in healthcare IT project management, managed Google Advertising at a startup agency, and built his own advertising agency, The Brite Mind. His passion for analytics and efficiency constantly pushes him to automate processes and look for new ways to help his clients and his team succeed.
In his spare time, Ben is an improv comedian, Celtics fanatic, climber, hiker, and photographer. He’s an adventure seeker, with a passion for trying new things.

Laurie Harrington

Special Projects Director

Originally a journalist, Laurie started her career as a reporter for Forbes. She later segued into advertising and marketing. Beginning in 2001, she worked for a series of advertising agencies servicing the pharmaceutical industry. She rose through the ranks to become group creative director at Ogilvy in New York by 2009. Her clients have included AbbVie, Merck, Pfizer, and Roche among many others. As a marketing communications consultant, Laurie offers more than 20 years of professional experience combined with first-rate story-telling and copywriting skills.

Adam Schwind

Marketing Services Director

Adam is driven by the philosophy that good business reaches far beyond revenue generation, his focus remains on building meaningful relationships that result in strategic partnerships.  Adam joins us after working as an Account Manager and in Business Development for another agency.  His international MBA partnered with his prior work experience provides a unique perspective.  In his free time, he enjoys playing with his young family and is an avid sports fan, especially Michigan State University, his alma mater.   

John Foti

Creative Director 

After many years touring as a musician, John pursued his writing interests and now has over 15 years of diverse clinical and pharmaceutical advertising experience across many therapeutic areas. As an associate creative director, he's worked with Pfizer, Baxter, Janssen, Galderma, AbbVie, and others, to help create impactful digital and multi-channel initiatives across global and US portfolios.

Hannah McBride

Account Manager 

Originally from Colorado, Hannah graduated with her Bachelor’s in Business Management from the University of Nebraska in 2014. Combining her passion for sports and innate desire for building meaningful relationships, Hannah has worked as an Account Manager for the NBA, Nike, and the LPGA before joining Bracken Marketing. She enjoys problem-solving and creating authentic marketing strategies for her clients. In her free time, she enjoys golfing, watching football, home DIY projects, and spending time with her husband and two corgis in the Pacific Northwest!

Katie Diaz

Sales Operations Specialist

With a Bachelor’s Degree in Business Management and Marketing, Katie comes from an unique background. Upon the start of her career, she started in the product management side of the Medical Device industry. She found her passion in meeting new professionals and being able to use her skills to help individuals with their marketing needs too. When not attending networking events or achieving new marketing tasks, Katie has great interest in volunteering and fundraising for the ALS Association, competitively riding horses, and pet sitting. 

Mary Blythe

Marketing Manager 

Mary graduated from the University of Tennessee in August 2017 where she studied marketing and management. After graduation, she worked with various organizations to gain hands-on experience in writing marketing content and creating successful social media campaigns. Mary joins us after completing a Master of Marketing degree in New Zealand. In her free time, you can find Mary traveling to new areas, hiking, or relaxing at the beach.

Kathryn Minzola

Advertising Manager 

Kathryn graduated from DeSales University with her Bachelor’s in Business Administration in 2014. Coming from an agency; Kathryn has always been driven by helping clients achieve their marketing goals and is always up for a new challenge. She has a great personal demeanor and enjoys working closely with both clients and her teammates. In her free time, she enjoys spending quality time with her husband and young son, taking on home DIY projects, spending time outdoors, shopping, and traveling!

Danielle Tuller

Operations Analyst 

Dani began her career by earning a Bachelors' Degree in Hotel and Restaurant Administration and a minor in Real Estate Finance from Cornell University and provides a unique perspective. She spent three years based in San Francisco working in the commercial real estate industry with a focus on hospitality assets. She then decided to pursue an international MBA in order to gain experience outside of the hospitality world and graduated from Trinity College Dublin in August 2020. When not delving into life sciences and pursuing coding, descriptive-analytic, and marketing goals, Dani enjoys riding horses, co-running local charity initiatives, and completing jigsaw puzzles.

Jenny-Kate Barkin

Web Director

Kristie Colby

Project Manager

Across our client base we have hundreds of tasks in production at any time. Keeping everything organized, transparent, updated, and on-time is essential to the successful operations of Bracken Marketing. This is where Kristie excels. Her ability to keep our team and clients organized ensures that projects run smoothly and our clients see results.

Jen Yip

Digital Health Consultant

Jen's experience includes direct tenures as head of marketing, and product and project manager at firms including top tier healthcare and consulting firms. She has a 15+ year track record of delivering on strategic engagements in the healthcare space including projects for large pharma, eClinical, and services stakeholders. As a consultant, she combines her background in project and product management with expertise in the digital marketing landscape to bring results to her clients. 

Karen McCandless

Copywriting Specialist

Karen is a seasoned writer and digital marketing professional who specializes in B2B software and business communication. Karen has a passion for words and explaining technical concepts in easy-to-use language. When not typing frantically at her laptop, she enjoys trying new brunch spots, browsing second-hand bookshops, and going on last minute minibreaks.

Alex Dunn

Media Specialist

"Alex is a Media Specialist from sunny St. Petersburg, Florida. He has been fully ingrained in all matters of inbound creative since 2014, and focuses primarily on helping clients engage audiences with video content, graphic design, and original written content. A graduate of the University of South Florida, his biggest strengths come from understanding the full suite of inbound services; how a killer email subject line can set the precedent for a successful video campaign, and so on. His passion for the industry stems from a genuine excitement for the current state and future of communications. He feels that today is the most exciting day in the history of human communication — at least until tomorrow."

Joanna Owens

Writer

Joanna is a freelance science communicator with more than 20 years’ experience writing for a wide range of scientific, public, patient and business audiences. She has worked at Elsevier, Nature Publishing Group and Cancer Research UK. Her scientific background is a strange brew of microbiology, toxicology and pharmacology. She has written on topics ranging from how fruit bats find the energy for flight, to the need for patient-centered care models in healthcare.

Daphne Steck

Writer

Daphne is a freelance writer and developmental editor with over twenty years’ experience producing high-quality content—including websites (from the ground up), blogs, marketing, and corporate collateral—for diverse readerships in the healthcare, high tech, business, and nonprofit sectors. Her experience includes creating and managing social media content with the demonstrable expansion of reach and impact. She mitigates the roadblocks of information overload and reader time constraints by distilling key points, creating compelling storylines, and translating complex topics into clear, concise prose.

Tracey Tassinari

Graphic Designer

Tracey Tassinari is a graphic designer based in beautiful Denver, Colorado. Originally from Connecticut, she has an educational background in both marketing and graphic design from The University of Connecticut, allowing her to bridge the gap between aesthetics and strategic results. She has been working in the digital and branding world for over 5 years now, working on small to large scale website designs and branding projects. A unique combination of thoughtfulness and playfulness is integral to her design process and she values positive and productive communication so that she can get close to the projects and people she works with.

OUR Story

Learn about how the marketing agency for digital health came to be.

In 2015 our parent company, BrackenData was founded, by bringing together a team with a skillset that spanned data science, clinical research, management, executive sales, and growth marketing.

Bracken is a fern that thrives in countries across 6 continents, including in the UK where our founder/CEO Colin Miller grew up.

This fern grows in a fractal pattern, similarly to how our first big data solutions were architected. The plant embodies the concepts of data, life, and growth. This was a perfect fit for our new data analytics company, and little did we know it would be a perfect fit for our upcoming growth agency.

After a year of growing and succeeding with BrackenData, we realized just how passionate we were about growing tech businesses in the health and life science industries. And so, we created an agency that leveraged our strength at the crosshairs of tech and life science, and Bracken Marketing was born. Today we work with dozens of companies in the industry to provide data-driven revenue growth.

Bracken Marketing combines:

  • Traditional marketing tactics that work for life sciences companies
  • Digital sales and marketing techniques that generate mass awareness and lead volumes
  • Data science abilities to customize intelligence tools for clients.
  • Web design and development specialization

The result is a multi-pronged approach that outperforms single-approach competitors.

We are in a unique position to take a holistic look at sales, marketing, and beyond, and strategize revenue growth for businesses.

Any Questions?

Talk to Us

We don't bite. Promise. And we'd love to hear from you.