Reporting

Custom Solutions for Every Need

With many disparate systems for reporting, it’s hard to keep track of the important data. Bracken alleviates that by combining your data from sales, marketing, advertising, and other platforms to help your team get the insights they need to succeed. Starting with a top-down approach, we identify what are the primary KPIs that your company needs to measure for a high-level picture of your sales or marketing operations. From there we dig into more focused areas to give provide unique and actionable insights for your company’s growth.

Automated Reporting

Reports should be accessible when you need them, and at Bracken we give you just that. With dashboards developed through our partnership with Databox, or through our sister company BrackenData, we can tie your marketing and advertising data directly to a live dashboard for you to view. This allows us to share the same key metrics across teams and helps to keep everyone informed and moving in the same direction.

Ad-Hoc Reporting

We realize that not everything can be covered in one dashboard. Sometimes there is a niche problem to solve, a new way to cut the data, or a deeper level of insight desired. That’s where our ad-hoc reports come in. As requests come in, we build and analyze reports in Excel and Google Sheets to give you valuable insights that inform your decisions. Common examples include:

  • Creative Performance Analysis
  • Audience Insights
  • Keyword Performance
  • Seasonality Analysis
  • Geographic Analysis
  • ABM Reporting

Related Services

  1. Account-based marketing
  2. Inbound marketing
  3. Growth marketing
  4. Marketing automation
  5. Advertising
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