We are Privacy Shield Certified by the U.S. Department of Commerce and the Better Business Bureau.
The below is effective as of November 30th, 2018.
On this page:
1. Privacy FAQs
1. Privacy FAQs
Who Is Bracken Marketing?
Bracken Marketing LLC is a digital marketing agency headquartered in Newtown, Pennsylvania. We can be contacted via email at info(at)brackenmarketing.com. We are a wholly owned subsidiary of BrackenData.
What do we do with your personal information?
According to the EU's GDPR legislation, which we comply to, the definition of "personal information" extends to I.P. addresses. For every user we obtain cookie and IP data to provide a more personalized website experience. For example, we promote content about sales to users who have previously read information on our site about sales, and content about marketing to those who have expressed interest in marketing content.
We require the submission of contact information such as name, company name, and email address in exchange for downloadable pieces of content such as eBooks. When your contact information is on file, we match it with website activity and interactions with our sales team to better understand your business needs, and how we may serve you as a marketing agency.
What choices do I have about how my data is used?
You may opt out of receiving information from us by e-mail, telephone, fax or post.
To exercise your choices, indicate your wishes on the registration form, unsubscribe using the link in our marketing emails.
You can also email us at any time at info(at)brackenmarketing.com to view, request changes to, or request deletion of your data we have on file.
How do we keep data secure?
We take appropriate steps to maintain our contact information in a secure environment to prevent unauthorised use. Our processors are bound by contract to do the same. We only use technology built by companies who maintain GDPR compliance.
How do we use some cookies?
Cookies are small text files that are placed on your computer, with your permission, in order to let websites do several important things, including remember what’s in your shopping basket and which pages you have visited.
Bracken Marketing uses the following categories of cookies:
1. Strictly necessary cookies: These do not require consent and are vital to make the website work properly. This category of cookie may include those which allow online shopping baskets to function.
2. Performance cookies: These cookies generally help the website operator fix bugs or glitches on the website. They may also provide analytics on which web pages are popular, allowing the website operator to improve the quality of the user’s experience.
3. Functionality cookies: These may include settings like “remember me” buttons, language settings, text size and anything that remembers the particular settings chosen by the user. These cookies can be persistent or session cookies, which generally have a longer lifespan than other cookies.
How to control cookies
If you wish to prevent cookies being set before you visit this website, or most other websites, you can set your browser to block cookies. Most browsers allow you to do this in their settings.
What happens when I follow links on this site?
If you follow links to other sites from our website your data will be subject to the privacy policies of those sites. You should refer to these policies before providing your data.
Collection of your Personal Information
In order to better provide you with products and services offered on our Site, Bracken Marketing may collect personally identifiable information, such as your:
First and Last Name
We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.
Use of your Personal Information
Bracken Marketing collects and uses your personal information to operate its website(s) and deliver the services you have requested.
Bracken Marketing may also use your personally identifiable information to inform you of other products or services available from Bracken Marketing and its affiliates.
Sharing Information with Third Parties
Bracken Marketing does not sell, rent or lease its customer lists to third parties.
Bracken Marketing may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Bracken Marketing, and they are required to maintain the confidentiality of your information.
Bracken Marketing may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Bracken Marketing or the site; (b) protect and defend the rights or property of Bracken Marketing; and/or (c) act under exigent circumstances to protect the personal safety of users of Bracken Marketing, or the public.
Tracking User Behavior
Bracken Marketing may keep track of the websites and pages our users visit within Bracken Marketing, in order to determine what Bracken Marketing services are the most popular. This data is used to deliver customized content and advertising within Bracken Marketing to customers whose behavior indicates that they are interested in a particular subject area.
We may also track the combination of website content viewed with contact forms submitted, and interactions conducted with our sales team, to better personalize our sales and marketing processes.
Automatically Collected Information
Information about your computer hardware and software may be automatically collected by Bracken Marketing. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Bracken Marketing website.
The Bracken Marketing website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Bracken Marketing pages, or register with Bracken Marketing site or services, a cookie helps Bracken Marketing to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Bracken Marketing website, the information you previously provided can be retrieved, so you can easily use the Bracken Marketing features that you customized.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Bracken Marketing services or websites you visit.
This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
Security of your Personal Information
Bracken Marketing secures your personal information from unauthorized access, use, or disclosure. Bracken Marketing uses the following methods for this purpose:
When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.
We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.
Children Under Thirteen
Bracken Marketing does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.
From time to time, Bracken Marketing may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from Bracken Marketing or click on a link therein.
If you would like to stop receiving marketing or promotional communications via email from Bracken Marketing, you may opt out of such communications by Within every marketing email, we include a link to a page to control all opt-in and opt-out settings regarding our marketing emails..
External Data Storage Sites
We may store your data on servers provided by third party hosting vendors with whom we have contracted.
Adherence and Resolution Mechanism
We adhere adhere to the Privacy Shield Principles with respect to data received from the EU and/or Switzerland in reliance on the Privacy Shield Framework. Visit this page on the Commerce Department’s website to access the Privacy Shield List.
Bracken Marketing has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to and independent dispute resolution, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers for more information and to file a complaint. This service is provided free of charge to you.
If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See Privacy Shield Annex 1 at https://www.privacyshield.gov/article?id=ANNEX-I-introduction.
Bracken Marketing is subject to the investigatory and enforcement powers of either: the Federal Trade Commission, the Department of Transportation or another U.S. authorized statutory body. The Federal Trade Commission has jurisdiction over Bracken Marketing’s compliance with the Privacy Shield.
Possibility to Invoke Binding Arbitration
An individual has the possibility, under certain conditions, to invoke binding arbitration, including what’s known as “last resort” binding arbitration, for complaints regarding Privacy Shield compliance not resolved by any of the other Privacy Shield mechanisms. For more detail on this clause please visit this page on PrivacyShield.gov.
Changes to this Statement
Bracken Marketing welcomes your questions or comments regarding this Statement of Privacy. If you believe that Bracken Marketing has not adhered to this Statement, please contact Bracken Marketing at:
Bracken Marketing LLC
12 Penns Trail
Newtown, Pennsylvania 18940
Email Address: firstname.lastname@example.org
Effective as of May 06, 2018
Updated October 2018