Enable your sales reps to manage a crazy-amount more leads.
In today’s world, the key to sales is follow-up. Follow-up from conferences, follow-up from sales calls, follow-up to the follow-up… With the dozens of emails a single sales rep receives each day, even the best reps will lose hard-earned momentum on opportunities when manually managing their leads.
Lead management automation provides tremendous value to your team by:
- Preventing high-value sales opportunities from slipping through the cracks
- Drawing your sales reps’ focus to the most important conversation
Lead management automation works by using tools such as templates, sequences, and calendar integrations that provide the appearance of thoughtful personalized follow-up from your reps to prospects with a single click.
A single sequence is usually a set of outgoing emails, and internal reminders, which is triggered when a sales lead fits specific criterion.
One particularly successful sequence we use contains 4 emails designed to get a warm response out of a cold lead. Each email goes out sequentially if there is no response from the contact. But if the lead responds, books time on your calendar, or is marked in your CRM as having connected on the phone, the sequence automatically ends and reminds the rep to push the prospect through the next stage of the buying process. Depending on the scenario, it may just be another sequence the lead is enrolled in from there.
When this methodology is applied to hundreds of leads each year, a single salesperson is empowered to manage effective follow-up with more leads, get responses from leads that would have otherwise fallen through the cracks, and win back the time and mental bandwidth that would have been spent on menial follow-up.
Use the form to schedule a meeting with us, and we will be happy to show you exactly how lead management automation looks in action.