Business-to-business marketing should be about one thing: generating opportunities for your sales team.
Brand awareness is great, but too often it's the primary goal for marketing teams. How do you measure it? How does it return investment on sales and marketing activities? How does it affect your customer acquisition process? You need to focus your marketing efforts on something other than awareness.
We focus brand-building marketing on what can be quantified: leads.
Naturally, content that generates leads, generates brand awareness. But it also generates a lot more. It generates numbers for you to take back to your exec team. It generates actual dollar values your sales team can measure.
From building marketing engines for dozens of teams across many industries we understand what methods and mechanics generate leads. And we'd like to build lead generating engines for you.
Our lead generation services include:
- Developing free tools that attract ideal buyers
- Publishing ebooks and whitepapers
- Crafting high-conversion landing pages that "gate" free tools, ebooks, and whitepapers
- Optimizing blogging and social media content programs for lead generation
- Inserting lead-generating tools such as Intelligent Calls-to-Action on to your website
Ask Us How During a Free One-on-One Consultation
Our marketing experts are standing by to answer any marketing questions you have. Signup for a free 30-minute consultation and we can show you exactly how we generate leads for clients.
We will also take the time to learn about your current marketing environment, and identify your greatest lead-generation opportunities.
This might be the conversation you need to grow your sales pipeline value faster.