Inbound Marketing

The Inbound Philosophy is simple: Get found, convert leads, generate sales, turn customers into promoters.

This simple philosophy breaks down into a science that we’ve spent years studying, and we’d love to talk shop about any of the finer details. At a high-level, inbound is about bringing leads to you, and systematically removing friction from your marketing and customer experiences that a revenue-generating cycles gets more powerful over time. This cycle is referred to as the flywheel, which you can see pictured here.

inbound-methodology-with-customer-lifecycles-title 1
Inbound Methodology with Customer Lifecycle

Inbound for Digital Health

Inbound marketing is a particularly successful strategy with software companies, and it takes an added level of specialty to execute in the digital health industry. Some reasons inbound is executed differently in this industry, compared to others, includes:

  • Long sales cycles, sometimes exceeding 12 months
  • Larger contract values, often exceeding $50k+
  • Complicated procurement processes, usually involving over 6 decision makers
  • Nuanced industry relationships, such as those between providers and payers, or biotechs and CROs
  • Marketing must talk the talk when it comes to scientific and regulatory topics

Bracken is your specialist team

We’ve built our team at the intersection of digital health and technical marketing expertise, by bringing together:

  1. Experts who have managed marketing strategy at leading digital health companies.
  2. Technical marketers who have worked directly on the teams that coined and wrote the book on inbound marketing
  3. PhD content creators with journalism backgrounds, who understand how to communicate scientific and regulatory topics
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