Inbound Marketing

The Inbound Philosophy is simple: Get found, convert leads, generate sales, turn customers into promoters.

This simple philosophy breaks down into a science that we’ve spent years studying, and we’d love to talk shop about any of the finer details. At a high-level, inbound is about bringing leads to you, and systematically removing friction from your marketing and customer experiences that a revenue-generating cycles gets more powerful over time. This cycle is referred to as the flywheel, which you can see pictured here.

inbound-methodology-with-customer-lifecycles-title 1
Inbound Methodology with Customer Lifecycle

Inbound for Digital Health

Inbound marketing is a particularly successful strategy with software companies, and it takes an added level of specialty to execute in the digital health industry. Some reasons inbound is executed differently in this industry, compared to others, includes:

  • Long sales cycles, sometimes exceeding 12 months
  • Larger contract values, often exceeding $50k+
  • Complicated procurement processes, usually involving over 6 decision makers
  • Nuanced industry relationships, such as those between providers and payers, or biotechs and CROs
  • Marketing must talk the talk when it comes to scientific and regulatory topics

Bracken is your specialist team

We’ve built our team at the intersection of digital health and technical marketing expertise, by bringing together:

  1. Experts who have managed marketing strategy at leading digital health companies.
  2. Technical marketers who have worked directly on the teams that coined and wrote the book on inbound marketing
  3. PhD content creators with journalism backgrounds, who understand how to communicate scientific and regulatory topics

Buyer Persona Development
Successful Growth Strategies Begin with Effective Persona Targeting
Customizing your marketing strategy to target specific personas will help attract qualified leads and generate revenue. We help you achieve a deeper understanding of your buyers to create marketing materials that resonate with them.
Success Begins When the Right Audience Can Find You

A winning Search Engine Optimization (SEO) strategy will have the right audience finding your business. SEO is a complex and always evolving process. We'll develop and implement your SEO strategy to maximize your online presence.

"Generic" Is Not in Our Vocabulary. It Shouldn't Be in Your Blog.

We inform, educate, and convert through original blog content. Our strategy is to research and target your audience's pain points and then create content that leads them to your solutions.

Social Media Marketing
The Starting Block for Conversations

When properly managed, social media platforms can be one of the most influential conversation starters in the health industry. Our social media superstars know how to build a strategy that is in-line with your brand's values, audience, and goals.

Email Marketing
Impactful Emails Drive Awareness, Leads, and Revenue

Say goodbye to mass, unsolicited email campaigns. Our team of marketers, writers, and designers create campaigns that are targeted and impactful, allowing you to connect with your audience on a deeper level.


It’s all about you. Let’s dive in.

Enough about us. We want to hear about the specifics of your business. Use this form to schedule a consultation, and one of our revenue growth experts will research your website and join the call ready with personalized recommendations and ideas. We’ll take the time to learn about your specific goals, strengths, and challenges, and discuss how else to grow your revenue.

This is a $200 consultation we’re providing for free. What’s there to lose? Schedule your consultation now.