It requires methodical planning and efficiency, and in return should grow your business. Learn how we do it.
1. Start with a Scientific Approach
Sales and marketing are a numbers game. The process can be broken down into stages, and each stage for each company is unique in its own way, waiting to be perfected.
2. Understand the Buyer
Humans make the buying decisions that affect your business. We conduct research to understand who your ideal buyers are, who aren't, and what makes them tick. The result is a highly informed marketing campaign that attracts the right audience and creates quality engagement. Our research looks into information such as:
- Demographic and psychographics
- Job role and organizational nuances
- Personal buying habits
- Social media behavior
- Keywords used in research
3. Build Compounding Results
All of the components of your marketing including SEO, social media, blogging, and web design are inseparable. Social media content is indexed into search results, SEO strategy guides content creation planning, and websites should be designed with the sales process in mind. When unified into a holistic marketing program with frequent and consistent publishing of content, these activities compound results.
Because of this we build marketing engines that grow in efficiency over time. These enable the introduction of more aggressive marketing tactics as time goes on, further contributing to the cycle of compounding marketing results. Over the course of 6-24 months we can build you an engine that costs less and outperforms a traditional outbound sales team.