eBooks & Whitepapers

The Power of the Written Word

You’re sitting on a goldmine of useful information. You need to use that information to establish your company as an expert in the market and a build a brand that people trust.

Just as every business has unique needs, you have a unique perspective on the issues facing your market. You can use this valuable insight to create whitepapers and ebooks that:

  • Generate leads
  • Encourage newsletter sign-ups
  • Get demo requests
  • Drive sales
  • Help customers

While content marketing thought leaders are waxing lyrical about the power of podcasts and videos (which have their place in a well-thought-out strategy), savvy marketers realize that the written word still holds much of the power.

In fact, 75% of B2B buyers say they would share information about themselves and their company in exchange for a whitepaper, which makes them an extremely effective lead-gen channel and an important part of the conversion funnel.

Whitepapers and ebooks play a major part in the decision-making process, as almost three-quarters of B2B buyers have used white papers in the last 12 months to research purchasing decisions.

Why You Need Bracken

Whitepapers and ebooks are not just long blog posts or an amalgamation of content that you already have on your website. They are standalone pieces of content that need to add enough value that your customers are willing to share their details with you.

At Bracken, we have a highly experienced team of medical writers and journalists who know how to craft copy that engages readers and hits your prospects’ pain points. They can help you demonstrate thought leadership and educate your readers to motivate them to take the next step.

We can help you put together a whitepaper that:

  • Includes useful stats and data
  • Is easy to consume rather than overwhelming your readers with mounds of text
  • Aims to inform rather than sell
  • Appeals to your buyer personas
  • Creates sales-ready conversations
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