eBooks & Whitepapers

The Power of the Written Word

You’re sitting on a goldmine of useful information. You need to use that information to establish your company as an expert in the market and a build a brand that people trust.

Just as every business has unique needs, you have a unique perspective on the issues facing your market. You can use this valuable insight to create whitepapers and ebooks that:

  • Generate leads
  • Encourage newsletter sign-ups
  • Get demo requests
  • Drive sales
  • Help customers

While content marketing thought leaders are waxing lyrical about the power of podcasts and videos (which have their place in a well-thought-out strategy), savvy marketers realize that the written word still holds much of the power.

In fact, 75% of B2B buyers say they would share information about themselves and their company in exchange for a whitepaper, which makes them an extremely effective lead-gen channel and an important part of the conversion funnel.

Whitepapers and ebooks play a major part in the decision-making process, as almost three-quarters of B2B buyers have used white papers in the last 12 months to research purchasing decisions.

Why You Need Bracken

Whitepapers and ebooks are not just long blog posts or an amalgamation of content that you already have on your website. They are standalone pieces of content that need to add enough value that your customers are willing to share their details with you.

At Bracken, we have a highly experienced team of medical writers and journalists who know how to craft copy that engages readers and hits your prospects’ pain points. They can help you demonstrate thought leadership and educate your readers to motivate them to take the next step.

We can help you put together a whitepaper that:

  • Includes useful stats and data
  • Is easy to consume rather than overwhelming your readers with mounds of text
  • Aims to inform rather than sell
  • Appeals to your buyer personas
  • Creates sales-ready conversations

"Generic" Is Not in Our Vocabulary. It Shouldn't Be in Your Blog.

We inform, educate, and convert through original blog content. Our strategy is to research and target your audience's pain points and then create content that leads them to your solutions.

Give Your Content a Design Boost that Delivers Results

Inject life into your content with a powerfully designed infographic. Impress leads and partners while delivering important information. Our team can produce the perfect combination of attractive design and compelling content.

Case Studies
Establish and Build Credibility With a Strong Narrative

Did you know that 41% of B2B buyers said case studies were very important when deciding between possible vendors? Our team can weave your success stories into powerful case studies that will show prospects exactly what you are capable of.

Buyer Persona Development
Successful Growth Strategies Begin with Effective Persona Targeting

Customizing your marketing strategy to target specific personas will help attract qualified leads and generate revenue. We help you achieve a deeper understanding of your buyers to create marketing materials that resonate with them.

Success Begins When the Right Audience Can Find You

A winning Search Engine Optimization (SEO) strategy will have the right audience finding your business. SEO is a complex and always evolving process. We'll develop and implement your SEO strategy to maximize your online presence.


It’s all about you. Let’s dive in.

Enough about us. We want to hear about the specifics of your business. Use this form to schedule a consultation, and one of our revenue growth experts will research your website and join the call ready with personalized recommendations and ideas. We’ll take the time to learn about your specific goals, strengths, and challenges, and discuss how else to grow your revenue.

This is a $200 consultation we’re providing for free. What’s there to lose? Schedule your consultation now.