Content is so ubiquitous in sales and marketing that it comes in all shapes and sizes. It’s marketing assets and sales collateral. It’s whitepapers and blog posts. It’s social media posts and it’s service proposals. Whatever it is, make sure that you have it strategized, written, and packaged by real experts.
Content belongs at every stage of the customer journey: from social content that engages strangers and blog posts that build an audience, to sales case studies, to ‘knowledge docs’ that assist your customer support team. Good businesses know they need content at every corner, and many of them use Bracken to develop it.
Consider how all these tactics and formats are fueled by a proper content strategy:
The list goes on.
"Implementing new marketing techniques and approaches to help us grow our digital footprint within our industry, and further raise awareness of our strengths and capabilities with potential clients, has been central to our marketing strategy in the past couple of years. Bracken Marketing has been a core support for us in realizing our marketing goals. Their strong experience in our industry has enabled them to provide us with key insights and guidance in raising awareness about Longboat."
“Working with Bracken Marketing has been an absolute pleasure. Their data-driven approach to marketing facilitates better decisions and more objectivity, which is rare for a discipline so ripe with subjectivity. Their follow up, communication and flexibility are commendable. It is apparent they are vested in their clients’ success and take personal responsibility for driving positive results. I truly have appreciated their partnership.”
“It has been a pleasure working with Bracken Marketing! They are a one stop shop- from helping revamp and update our website, logo and company image, to helping us manage our CRM and HubSpot integration for lead generation and follow-up. The Bracken Marketing Team is very responsive to our needs as a client and quick to follow through. They have a breadth of industry experience which qualifies them as the ideal team to work with pharma, biotech’s and the companies that serve them. Thank you Bracken Marketing for your energy and enthusiasm while updating the ClinSmart brand to the ever changing social media scene.”
“Bracken has been amazing to work with. They helped us pair digital strategies with our annual event strategy through email marketing and automation which tremendously increased our reach and ongoing communication with our attendees and newsletter subscribers. Bracken was extremely professional, showed incredible expertise and completed everything with excellence. I look forward to continue working with Bracken for our future events!”
"If you're in the pharma services industry, have ambitious growth goals, and are looking for an excellent partner to help you measurably improve your marketing performance and get more leads and sales from our digital footprint, you've come to the right place. The Bracken team understands that your brand's success hinges on more than just having an online presence. They combine traditional marketing tactics with leading-edge digital sales and marketing techniques to create awareness, effective content and sales leads."
Take the next step in evaluating Bracken to develop content for your team. Fill out this form to schedule a call, and a member of our client services team will take the time to learn about your needs, walkthrough our services, and inform next steps.