Buyer Persona Development

Buyer Personas Help You Understand and Connect with Your Audience

Buyer personas are a fundamental part of marketing. By building detailed profiles for your target customers based on research, you can more closely understand the needs, wants, and challenges of your audience, allowing you to solve their problems and communicate in their language.


For companies that target multiple different types of customers, buyer personas help segment and pinpoint marketing more accurately, ensuring you speak to the right people in the right way, about the right things.

Buyer Personas for Digital Health

The digital health industry is one that can especially benefit from buyer profiles because its range of different customer types, each with their own specific expertise and pain points. In a space where accuracy and detail are paramount, it’s crucial to understand your customers keenly and communicate with precision.

Buyer personas for digital health include:

  • Purchasing professionals
  • Health Care Providers 
  • Decision-makers like CFOs and Chief Medical Officers

How Can Bracken Help?

We can help you create accurate and effective buyer personas, drawing on our knowledge of the industry and marketing experience. We deliver:

  • A close understanding of digital health personas and how to target them
  • Expert marketing knowledge and extensive experience creating personas
  • A keen knowledge of the complex technical nuances that define healthcare roles

Inbound Marketing
Inbound Solutions that Turn Leads into Promoters

Eliminating the friction from marketing and customer experience leads to long-term relationships and higher revenue. Our team combines technical, marketing, and medical expertise to develop strategies that drive awareness, create leads, and deliver long-term customers who become your promoters.

Email Marketing
Impactful Emails Drive Awareness, Leads, and Revenue

Say goodbye to mass, unsolicited email campaigns. Our team of marketers, writers, and designers create campaigns that are targeted and impactful, allowing you to connect with your audience on a deeper level.

Social Media Marketing
The Starting Block for Conversations

When properly managed, social media platforms can be one of the most influential conversation starters in the health industry. Our social media superstars know how to build a strategy that is in-line with your brand's values, audience, and goals.


It’s all about you. Let’s dive in.

Enough about us. We want to hear about the specifics of your business. Use this form to schedule a consultation, and one of our revenue growth experts will research your website and join the call ready with personalized recommendations and ideas. We’ll take the time to learn about your specific goals, strengths, and challenges, and discuss how else to grow your revenue.

This is a $200 consultation we’re providing for free. What’s there to lose? Schedule your consultation now.