The Bracken Blog

What's Your Time Worth? Why Life Science Businesses Win When Engaging a Marketing Agency

A Hand-Curated Bundle of Goodness


I spent many years working in large corporations, mainly pharmaceuticals, where my employers paid me for my expertise in chemistry, information research, and IT project management.  As they paid me for my expertise, in turn, I paid others for theirs.   I paid for things that were relatively simple, lawn mowing and house painting (no one would ever want to see my lawn or walls if I did those things) to the complex such as engaging an attorney to write my will and healthcare power of attorney or having a whole house generator installed (thank you Super Storm Sandy!), because seriously, you want to get those things right!

As a company, what is your expertise, what are your clients paying you for?  Are you a pharma company, a CRO, an IT services company that focuses on pharma/biotech?  If you are in this industry your time is spent on how to develop drugs to benefit patients or learning your client’s business while following the rules, regulations, and guidance that are a critical part of the business environment. 

When it comes to marketing your business, are you an expert at that as well?  There is an old saying, “a jack of all trades, master of none”.  No one person, no one company can know or do everything.  Companies can develop the best medicines, have the best technology, run the most efficient clinical trials but if no one knows or understands who you are, what you do, or how you do it, what’s the point?  Whether it’s marketing a new medicine or your company’s skills in running clinical trials, having experts showcase your company in its best light makes perfect business sense. 

While many companies have internal marketing staffs, much of the time they use outside agencies to fill their expertise gaps or supplement their internal teams.  For lean companies, engaging a marketing agency is the best way to share the amazing work happening within the business.  When picking an agency, as when you hire an employee, you not only pick them for their expertise, you select a company and its team based on how they fit into your work style, how their skills complement those already in the organization,  and how they strengthen the areas where additional expertise is needed.  Big or small, pharma, CRO, or IT service provider, using a marketing agency allows you to focus your time, energy, and expertise on what you do best, providing your patients or clients with the best possible product or service.

At Bracken Marketing, we bring together a combination of pharmaceutical, CRO, IT, and marketing experience.  Let us share with you our expertise on all things digital from web design through to sales with a focus on revenue growth.  Whether your team needs website optimization, content creation, and management, social media, email campaigns, marketing automation, or sales enablement, we’ve got you covered! 


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