Posts tagged twitter
The Bracken Marketing Approach to Social Media for Life Sciences Companies

Social media can be a deceiving marketing channel, especially in an industry as nuanced as life science. On one hand, it’s a must-have channel for driving awareness and engagement with your brand and seems easy to execute. On the other, with so many social media marketing (SMM) options out there, it’s easy to get stuck putting in high-volumes of effort for very little results. Don’t get caught in the trap! Be judicious with your SMM efforts, and understand all  the options in front of you that will make it a successful channel.

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