Posts tagged marketing
Tech to Help All Types of Businesses Succeed

The technology age has brought with it many opportunities for businesses to better manage their teams, increase productivity, improve their marketing, and save money in various areas. This is true of companies of all shapes and sizes, from life science startups to repair shops to clothing boutiques. Some of the tech out there may not be worth the investment for your company, but some of it can be too beneficial to pass up. If you’re a small business owner who is looking for the right tech, here are some options you may want to consider for your company.

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The Bracken Marketing Approach to Social Media for Life Sciences Companies

Social media can be a deceiving marketing channel, especially in an industry as nuanced as life science. On one hand, it’s a must-have channel for driving awareness and engagement with your brand and seems easy to execute. On the other, with so many social media marketing (SMM) options out there, it’s easy to get stuck putting in high-volumes of effort for very little results. Don’t get caught in the trap! Be judicious with your SMM efforts, and understand all  the options in front of you that will make it a successful channel.

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5 Reasons Your Website Needs a Refresh

Having a website is one of the main factors to your brand’s success and online survival. It’s the portal to all future customers, leads, sales and connections. It’s where visitors will communicate with you and where most people will learn about your business. In an ever-changing web landscape, it’s important to keep your website updated and fresh so your brand stays relevant and continues to grow with your audience. In this post, we’ll break down the top 5 reasons you should give your website a face lift to stay current and take your brand to the next level.

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A Year at Sea: What I Learnt on the Boat and Applying It to the Working World

Bracken Marketing Account Manager Philippa O’Sullivan got back from sailing around the world in the Clipper Round the World yacht race a few months ago. Having sailed 40,000 miles around the globe with a crew of 20 people on a 70-foot racing yacht, here she talks about things she learnt from being in such close confines with fellow crew and how she can now transfer this to the working environment.

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Four Reasons to Love a Non 9-5 Work Day!

I spent most of my career working in 9 – 5 (more like 7:30 am – 4:00 pm) jobs.  We had a defined work day and a set number of holidays and vacation days.  When I started working in the mid-1980s, I had two weeks of vacation and had to be in the office every day.  Back in the “old days”, there was no wide spread use of laptops, tablets, or smartphones.  In those days, I didn’t even have a desktop PC!  Heck, if you had a cell phone, it was the shape of a brick and you carried it in a case that today you’d think was a small suitcase.  How times have changed!

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