Posts tagged life sciences
The Bracken Marketing Approach to Social Media for Life Sciences Companies

Social media can be a deceiving marketing channel, especially in an industry as nuanced as life science. On one hand, it’s a must-have channel for driving awareness and engagement with your brand and seems easy to execute. On the other, with so many social media marketing (SMM) options out there, it’s easy to get stuck putting in high-volumes of effort for very little results. Don’t get caught in the trap! Be judicious with your SMM efforts, and understand all  the options in front of you that will make it a successful channel.

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Four Reasons to Love a Non 9-5 Work Day!

I spent most of my career working in 9 – 5 (more like 7:30 am – 4:00 pm) jobs.  We had a defined work day and a set number of holidays and vacation days.  When I started working in the mid-1980s, I had two weeks of vacation and had to be in the office every day.  Back in the “old days”, there was no wide spread use of laptops, tablets, or smartphones.  In those days, I didn’t even have a desktop PC!  Heck, if you had a cell phone, it was the shape of a brick and you carried it in a case that today you’d think was a small suitcase.  How times have changed!

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What Transferable Skills Mean in the Real World; My Journey from Lab Scientist to Marketing Content Manager

My career journey has not been a conventional one.  Much of it came about by saying yes to opportunities that were not part of the traditional linear path most follow.  The ability to take skills learned in one part of my career and transfer them to new assignments and roles has allowed me to do a lot of interesting work…

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How to Track Marketing Campaign Effectiveness

Whether it’s a product launch or infographic, event announcement or weird social media experiment, we marketers put campaigns together with the goal of driving the best brand awareness and engagement we can. Yet defining our marketing campaigns, setting goals for them, and measuring them is easier said than done. In fact, in a recent survey we conducted, “Measuring campaign effectiveness” was the number one challenge life science marketers face.

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