Posts tagged branding
What Transferable Skills Mean in the Real World; My Journey from Lab Scientist to Marketing Content Manager

My career journey has not been a conventional one.  Much of it came about by saying yes to opportunities that were not part of the traditional linear path most follow.  The ability to take skills learned in one part of my career and transfer them to new assignments and roles has allowed me to do a lot of interesting work…

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How to Track Marketing Campaign Effectiveness

Whether it’s a product launch or infographic, event announcement or weird social media experiment, we marketers put campaigns together with the goal of driving the best brand awareness and engagement we can. Yet defining our marketing campaigns, setting goals for them, and measuring them is easier said than done. In fact, in a recent survey we conducted, “Measuring campaign effectiveness” was the number one challenge life science marketers face.

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