The Bracken Blog

Expanding Its Digital Capabilities, Bracken Marketing Acquires The Brite Mind LLC

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NEWTOWN, PA — Bracken Marketing, a growth agency serving the pharma services and digital health markets, has announced it has acquired The Brite Mind LLC, a digital marketing strategy agency based in Somerville, MA.

The acquisition represents a significant milestone in the growth of four-year-old Bracken, positioning it to expand its expertise and offerings in the key area of digital advertising. The Brite Mind clients in turn will gain access to a broader team of sales, marketing, and creative professionals.

“We’ve seen digital advertising bring huge success to our life science clients, and we’ve admired The Brite Mind’s ability to use it to generate awareness and engagement with high-value executives,” said Elliot Miller, co-founder of Bracken Marketing. “In partnering with The Brite Mind team on client projects over the last 18 months, we’ve also had the opportunity to observe what a great cultural fit our two organizations are, so joining forces made sense in every way.”

Ben Mitchell, The Brite Mind CEO, said,

"Since our first collaboration, I’ve been consistently impressed by the Bracken work ethic and vision. Bracken is growth focused, prioritizing their clients' needs and consistently planning five steps ahead to keep themselves and their clients moving on to the next level. I couldn't think of a better partner to work with in tackling the marketing challenges of the digital health industry."

Founded in 2016 in Newtown, PA, Bracken Marketing combines traditional marketing tactics with leading-edge digital sales and marketing techniques to generate mass awareness and sales leads for clients across the U.S. and Europe.

The Brite Mind, founded in 2017, is known for its methodical approach to advertising, particularly its use of hypothesis-testing frameworks to assess, analyze, and optimize advertising budgets for scaling.

For more information, please contact:

Elliot Miller, Partner, Bracken Marketing



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