Whether it’s a product launch or infographic, event announcement or weird social media experiment, we marketers put campaigns together with the goal of driving the best brand awareness and engagement we can. Yet defining our marketing campaigns, setting goals for them, and measuring them is easier said than done. In fact, in a recent survey we conducted, “Measuring campaign effectiveness” was the number one challenge life science marketers face.
Clinical trial patient recruitment is one of the most costly parts of conducting research. Of the $2.6 billion it costs on average to bring a new drug to market, up to one third may be spent on recruitment alone…
I spent many years working in large corporations, mainly pharmaceuticals, where my employers paid me for my expertise in chemistry, information research, and IT project management. As they paid me for my expertise, in turn, I paid others for theirs…
Every business has buyers, whether you are marketing to another business or a consumer, your product or service has a buyer. In today’s complex environment, defining your buyer persona is even more important than ever. Your buyer persona should influence all of your customer-facing work.
Overtime a company's brand, like the paint on the walls of your house, needs to be refreshed. Which customer facing assets should you refresh and how to make those changes count? Our list of the top 9 assets will get you on your way to a refreshed look for your brand!
Research has shown that taking advantage of tools and shortcuts can save you days' worth of work over the course of a year. That's a lot! In the spirit of saving time, take 10 minutes to read through our list of favorite tools.
Blogs are an excellent way to communicate with your current and potential customers. In the life sciences space, the content of your blog is key to attracting and keeping your readers. Keep reading to learn about the four additional keys to a successful life sciences blog.
Surveys are a powerful tool that will help a team get behavioral insights into their audience and prevent missteps when working with your current and potential clients to avoid such a marketing crash. We've shared our learnings so your business can connect more effectively with your customers.
Being methodical in how you think about sales and marketing has major advantages, including the way you engage with prospects, and measure success. Here's our recommendations on how to visualize the process.