5 Reasons Your Website Needs a Refresh

Having a website is one of the main factors to your brand’s success and online survival. It’s the portal to all future customers, leads, sales and connections. It’s where visitors will communicate with you and where most people will learn about your business. In an ever-changing web landscape, it’s important to keep your website updated and fresh so your brand stays relevant and continues to grow with your audience. In this post, we’ll break down the top 5 reasons you should give your website a face lift to stay current and take your brand to the next level.

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A Year at Sea: What I Learnt on the Boat and Applying It to the Working World

Bracken Marketing Account Manager Philippa O’Sullivan got back from sailing around the world in the Clipper Round the World yacht race a few months ago. Having sailed 40,000 miles around the globe with a crew of 20 people on a 70-foot racing yacht, here she talks about things she learnt from being in such close confines with fellow crew and how she can now transfer this to the working environment.

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Four Reasons to Love a Non 9-5 Work Day!

I spent most of my career working in 9 – 5 (more like 7:30 am – 4:00 pm) jobs.  We had a defined work day and a set number of holidays and vacation days.  When I started working in the mid-1980s, I had two weeks of vacation and had to be in the office every day.  Back in the “old days”, there was no wide spread use of laptops, tablets, or smartphones.  In those days, I didn’t even have a desktop PC!  Heck, if you had a cell phone, it was the shape of a brick and you carried it in a case that today you’d think was a small suitcase.  How times have changed!

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What Transferable Skills Mean in the Real World; My Journey from Lab Scientist to Marketing Content Manager

My career journey has not been a conventional one.  Much of it came about by saying yes to opportunities that were not part of the traditional linear path most follow.  The ability to take skills learned in one part of my career and transfer them to new assignments and roles has allowed me to do a lot of interesting work…

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How to Track Marketing Campaign Effectiveness

Whether it’s a product launch or infographic, event announcement or weird social media experiment, we marketers put campaigns together with the goal of driving the best brand awareness and engagement we can. Yet defining our marketing campaigns, setting goals for them, and measuring them is easier said than done. In fact, in a recent survey we conducted, “Measuring campaign effectiveness” was the number one challenge life science marketers face.

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